Our solution

DATAXPLORER to better know your customers

Collecting as many data as possible from various media and origins: online shopping, in store shopping, emailing, events, call centers, text messages, mobile apps, social networks, Google Analytics...
Profiling your customers according to clusters, age or sex.
Segmenting and modelling your database using RFM analysis (Recency/Frequency/Monetray value), FRAT, PMG (according to the customer's importance) and contactability modelling (text messages, email, postal address.
Sending your multi channel marketing campaigns, personalised and targeted through established scenarios or predictive analysis.

Objective : selling the right product, to the right customer, at the right time.

Our solution in detail

  • Made to measure dashboard
  • Customer profiling
  • RFM analysis (Recency, Frequency, Monetary value)
  • segmented or clustered modelling
  • Contactability for each retail outlet
  • Reporting according to the medium and the time period/li>
  • Predictive analysis
  • Marketing automation

And many more KPI*, already available or ready to be developed just for you...

*Key Performance Indicator